Retail Sales Manager – Midlands
€55,000–€65,000 Base + €10,000–€15,000 OTE | Company Car | Pension | Laptop | 23 Days Holiday
The Company
An established and market-leading supplier of bathroom and heating products, serving the builders' merchant trade across Ireland.
With a long-standing presence in the market and a comprehensive product portfolio, the business has built strong relationships with trade customers and continues to invest in its sales team. Due to continued growth, they are looking to appoint a Retail Sales Manager to develop customer relationships and support the growth of their Midlands territory.
The Role
This is a field-based sales role managing an established portfolio of builders' merchants across the Midlands, with responsibility for developing existing accounts and identifying opportunities to grow sales.
You'll work closely with branch-level contacts, helping customers maximise sales across the product range, improve product awareness and strengthen their relationship with the business.
The role is primarily focused on account management, with approximately 70% of your time dedicated to existing customers , alongside opportunities to win additional business. You'll take ownership of your territory, spending four to five days per week on the road and working independently to deliver results.
Key responsibilities include:
- Manage and develop an established portfolio of builders' merchant accounts
- Build strong relationships with branch managers and store-level decision-makers
- Identify opportunities to increase sales and grow product penetration
- Promote the full product range across existing accounts
- Support customers with product knowledge, pricing and sales opportunities
- Monitor account performance and identify areas for growth
- Develop new business opportunities within the territory
- Work towards agreed sales targets and commercial objectives
- Maintain regular customer visits and accurate sales reporting
Career Opportunity
This is an excellent opportunity to join an established business with a strong market position, an existing customer base and a well-recognised product range.
You'll inherit established accounts and receive support and training to build your product knowledge, giving you the opportunity to focus on developing relationships and increasing sales rather than starting from scratch.
The role would suit someone who enjoys being out in the market, building relationships with trade customers and taking ownership of their own territory.
The Person
We're looking for a commercially minded B2B salesperson with experience in field sales and account management.
Experience within builders' merchants, bathroom products, plumbing and heating, construction supplies or another trade-focused environment would be advantageous. However, candidates from other B2B sales backgrounds will also be considered.
You'll ideally have:
- Previous B2B field sales experience
- Experience managing and developing customer accounts
- Strong relationship-building and communication skills
- Good commercial awareness and an understanding of pricing
- Confidence working with figures, sales performance and targets
- A highly organised approach to managing your territory
- A strong work ethic and a proactive attitude
- The ability to work independently and manage your own schedule
- A polished, professional and customer-focused approach
The Package
- €55,000–€65,000 basic salary
- €10,000–€15,000 OTE
- Company car
- Pension
- Laptop and mobile phone
- 23 days' annual leave
- Product training and ongoing support
Location
Midlands – ideally based around Athlone
The territory covers Offaly, Westmeath, Laois and Roscommon. This is a predominantly field-based position, involving regular travel to customer branches across the region.

