Area Sales Manager – Hire Equiptment
€55,000–€65,000 Base + 10–20% Bonus | Company Vehicle | Pension | Laptop | 23 Days Holiday
The Company
An established specialist in plant and equipment hire, supplying machinery and equipment to customers across the construction, engineering and industrial sectors.
With a substantial fleet of equipment and a strong presence in the Munster market, the business has recently become part of a larger international group and is entering an exciting period of growth. They are now looking to appoint a commercially driven Area Sales Manager to develop new business and maximise opportunities across the region.
The Role
Covering Munster , including Cork, Limerick, Clare, Tipperary and Kerry, you will be responsible for generating new business and growing equipment hire revenue across your territory.
This is a predominantly field-based sales role, with a strong emphasis on prospecting, winning new customers and developing relationships with contractors and industrial businesses. You'll have access to a substantial fleet of plant, tools and powered access equipment, with the opportunity to build a strong pipeline of hire opportunities.
Approximately 90% of the role will initially focus on new business development, making this an ideal opportunity for a proactive salesperson who enjoys getting out into the market and winning new accounts.
Key responsibilities include:
- Identify and win new business across the Munster region
- Proactively prospect construction, engineering and industrial customers
- Build relationships with directors, contracts managers and site managers
- Identify upcoming projects and equipment hire requirements
- Promote plant, tools and powered access equipment hire solutions
- Develop relationships with main contractors and subcontractors
- Reactivate dormant accounts and identify opportunities for repeat business
- Build and maintain a strong pipeline of prospective customers
- Work towards agreed hire and revenue targets
- Manage your territory effectively through regular customer visits and follow-up
Career Opportunity
This is an excellent opportunity to join an established equipment hire business at an exciting stage of its development.
Following investment from a larger group, the business has ambitious growth plans for Munster and is looking to increase utilisation of its extensive equipment fleet. You'll have the opportunity to make a genuine impact by winning new customers, developing a strong pipeline and growing the business across the region.
The role offers autonomy, a substantial territory to develop and the backing of an established operation with the equipment and resources to support your sales efforts.
The Person
We're looking for a driven B2B salesperson with a strong track record in new business development and field sales .
Experience in plant hire, construction, industrial equipment or another related sector would be advantageous. However, the business is open to candidates from other industries who can demonstrate strong sales ability, resilience and a proactive approach to winning new business.
You'll ideally have:
- Previous B2B field sales experience
- A proven ability to generate new business and open doors
- Confidence prospecting and approaching new customers
- Strong relationship-building and negotiation skills
- Experience dealing with contractors, site managers or senior decision-makers
- The ability to plan your territory and manage your own schedule
- A resilient, persistent and commercially focused approach
- The motivation to work towards ambitious sales targets
- A genuine appetite for developing new and dormant accounts
Industry experience is beneficial, but a strong new business mindset is essential.
The Package
- €55,000–€65,000 basic salary
- 10–20% performance-related bonus
- Company vehicle, with a commercial vehicle provided for the first six months
- Pension
- Laptop and mobile phone
- 23 days' annual leave
- Onboarding and support from the existing team
Location
Munster – Cork, Limerick, Clare, Tipperary and Kerry
This is a field-based role, with approximately four days per week spent visiting customers and developing business throughout the territory.
The successful candidate should be based in Munster and comfortable travelling regularly across the region.

